videoactivereport

Joined 25 months ago

The Hawthorne Videoactive Report provides daily news, views and insights into the world of interactive video-based advertising. The Report covers television, the web, mobile, gaming and out-of-home initiatives. The Videoactive Report is produced by the Hawthorne Direct advertising agency (www.hawthornedirect.com) with offices in Fairfield, IA and Los Angeles. Hawthorne Direct specializes in direct response advertising: Long Form TV, Short Form TV, Digital, Mail and Print.

Website: http://www.videoactivereport.com

Videos (134)

04-04-2008 Hawthorne Videoactive Report

published 19 months ago

1:44 | 26 views

Night Club Advertising Delivers Strong Viewer Recall; Jukebox Ads For Wendy’s Reach Out To Bar-Goers; American Express Sponsors Ritz-Carlton Web Film; Cadbury Virals Forget About Chocolate.
04-03-2008 Hawthorne Videoactive Report

published 19 months ago

2:14 | 20 views

AOL Rolls Out Ultimate Mobile Game Mashup; Digitalsmiths Launches Noninterruptive Web Video Ad Model; Webisode Expenses Can Skyrocket Too; Omnisio Annotations Can Overwhelm Video Content.
04-02-2008 Hawthorne Videoactive Report

published 19 months ago

2:01 | 24 views

Tide Stain Stick Campaign Doing Well On And Offline; Movie Executives Against Net Neutrality; Web Video Becomes Standard For Car Dealers; Business Week Gets Into Gaming.
04-01-2008 Hawthorne Videoactive Report

published 19 months ago

1:41 | 21 views

RFID Tags Could Trigger Targeted Signage; Viewers To Dictate Mountain Dew Branded Entertainment Program; Forbes Launches Online Advertising Network For Business; AudienceGames To Roll Out In Top 20 Movie Markets.
03-31-2008 Hawthorne Videoactive Report

published 19 months ago

2:32 | 24 views

Wizzard Media Signs Content And Ad Agreement With YouTube; Automated Ad Networks Create Awkward Ad Placements; Online Evangelists Co-Opt DRTV Staples; SpotRunner’s Customized Political Ad Site Invites Cynicism.
03-28-2008 Hawthorne Videoactive Report

published 20 months ago

2:03 | 27 views

Consumers Yawn At Watching Web Video On TV Sets; Unilever Brings Back Rookie Branded Entertainment Program; Phorm Wants To Mine ISP Data To Enable Behaviorally Targeted Advertising; TruMedia iCapture Mini Camera Measures Digital Signage Viewership.
03-27-2008 Hawthorne Videoactive Report

published 20 months ago

2:17 | 45 views

Kimberly Clark Promoting Huggies And Pullups Through Meetup.com Social Network; General Motors To Move Half Its Ad Budget From Television; KCAL Offers Multi-Audience Widgets; Onstream Hopes To Hit It Big By Purchasing Patent.
03-26-2008 Hawthorne Videoactive Report

published 20 months ago

2:15 | 18 views

ESPN Cuts Ties With Online Ad Networks; Indiana Jones Incentivizes Crystal Skull Widget; Nickelodeon Gets Aggressive With Casual Gaming Initiatives; Toyota Tries To Elevate Scion Brand With Brand Creating Website.
03-25-2008 Hawthorne Videoactive Report

published 20 months ago

1:48 | 28 views

Search Engine Marketing Takes Bite Out Of Other Ad Media; More Americans Headling Online For The News; FCC Commissioner Comments Upon Monetizing Video; Prime Time Rewind Wants To Be your Online Television Portal.
03-24-2008 Hawthorne Videoactive Report

published 20 months ago

2:20 | 27 views

Absolut Vodka Site Offers Up Mesmerizing Video; Flickr Video Beta To Roll Out In April; CBS News Widget Extends Online Ad Opportunity; Advertising Age Asks Blogger Panel About Hottest Tech Trends.