Videos (125)

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  Wendy Piersall on the Gray Areas of New FTC Guidelines

  published 18 days ago

  7:02 | 1 view

  The Guides Concerning the Use of Endorsements and Testimonials in Advertising hope to regulate how advertisers utilize endorsements by consumers, experts, organizations, celebrities, and bloggers. The FTC is calling for these parties to openly...

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  Reaching Your Audience Through Online Video

  published 26 days ago

  6:07 | No views

  Internet video is continuing to grow by leaps and bounds. While this growth has provided advertisers with many opportunities, it has also raised the bar for the level of quality and engagement that advertisers must reach with video. In an interview...

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  Yahoo's David Roth on Paid Search and Branding

  published 27 days ago

  5:17 | 3 views

  Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the...

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  Lee Odden: Search + Social = Better ROI

  published 30 days ago

  3:57 | No views

  Are you utilizing search and social media together? According to Lee Odden, CEO of TopRank Online Marketing, many people keep their search and social campaigns separate. However, if they combine their efforts, they would be more capable of reaching...

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  Mark Joyner: Helping Businesses Succeed

  published 30 days ago

  2:41 | No views

  Mark Joyner has two new books that offer very practical advice for businesses. Joyner, who is also the founder of ConstructZero, talked with WebProNews at BlogWorld and highlighted each of his new books. The first is called Integration Marketing:...

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  How Local Search Is Being Redefined

  published 30 days ago

  4:05 | No views

  According to Darrin Clement, the CEO and Founder of Maponics, local search is, in fact, being redefined by the Web and mobile. The good news for users is that it is giving them more control to dictate what they want from local. As Clement...

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  Bruce Clay on the Business of Local Search

  published 30 days ago

  6:38 | No views

  There are certain myths associated with local search that many businesses unfortunately, get wrapped up in. Bruce Clay, the President and CEO of Bruce Clay, Inc., talks with WebProNews and explains why these theories are false. First of all,...

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  Google's Frederick Vallaeys Talks Changes in Online Advertising

  published 30 days ago

  5:15 | No views

  It has been an exciting year for Google AdWords with the release of its new interface and several new tools, but it looks to get even more interesting over the next year. Frederick Vallaeys, the Senior Product Specialist for AdWords, talked with...

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  Marketing in the Age of Google

  published 30 days ago

  8:20 | No views

  Former Googler Vanessa Fox has written a book entitled Marketing in the Age of Google. The current founder of Nine By Blue spoke with WebProNews about how her book emphasizes the importance of search. Although it is not a technical SEO book, it...

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  Google's Matt Cutts on Site Speed and the Caffeine Update

  published 33 days ago

  4:39 | 13 views

  At PubCon in Las Vegas, Matt Cutts updates us on some recent developments at Google. He talks a bit about the impending arrival of the 'Caffeine' upgrade and touches on a new emphasis on site speed as a ranking factor. From the sound of it,...