Kodak Study Uncovers Parental Pain Points of Back-to-School Shopping

Published 27 months ago

"America's Family Manager" Kathy Peel Offers Money Saving Tips for School Shopping Rush A recent survey conducted on behalf of Kodak found that more than half of parents dread the shopping expenses that come with the beginning of a... more

"America's Family Manager" Kathy Peel Offers Money Saving Tips for School Shopping Rush A recent survey conducted on behalf of Kodak found that more than half of parents dread the shopping expenses that come with the beginning of a school year and one out of two parents say they have exceeded their back-to-school budget at least once. What used to be a simple trip for notebooks and pencils has become a day of tracking down a growing list of pricey technology items, like computers and cell phones. No surprise, considering families with school-age children are expected to spend $563.49 on back-to-school merchandise this year, up 6.9 percent from last year's average. While computers and other electronics may not seem like necessary school supplies, kids as young as seven years old2 use computers for schoolwork. Additionally, nearly two in five parents surveyed indicated that their children spend more than five hours per week using a home computer and/or printer to less

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