MINI John Cooper Works. the ultimate fun driving brand.

Published 21 months ago

MINI and John Cooper Works. What’s new about this long-term relationship? A newly devised brand logo, but what’s behind the badge on the back? Wanna know what a MINI John Cooper Works driver´s like? The Head of MINI Brand Communication,... more

MINI and John Cooper Works. What’s new about this long-term relationship? A newly devised brand logo, but what’s behind the badge on the back? Wanna know what a MINI John Cooper Works driver´s like? The Head of MINI Brand Communication, Andreas-Christoph Hofmann, blows the whistle on the ultimate fun driving machine. less

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