Google Chrome Browser Launch Intensifies Assault on Microsoft

Published 14 months ago

Google's new Chrome Web Browser was launched on Tuesday. Chrome is quite simple on the surface, much like Google itself, but offers some nice user-friendly features. Today, I'd like to take a look at the deeper significance of this new... more

Google's new Chrome Web Browser was launched on Tuesday. Chrome is quite simple on the surface, much like Google itself, but offers some nice user-friendly features. Today, I'd like to take a look at the deeper significance of this new browser. It's free, fast, user-friendly & safer to use than other browsers. While some speculate Chrome will not be a threat to Internet Explorer, I am not so confident. I've seen Google come from way behind to dominate the PPC industry and wouldn't be surprised to see them do it again here over time. This represents yet another assault on Microsoft First PPC, where Google now dominates with about 70% market share. Then online applications. Now this, the web browser, where Microsoft's IE currently commands 72% market share. I suspect that number will start to slowly decrease in months and years to come. less

Tags: google chrome browser ppc news search engine marketing internet microsoft explorer