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MICHELIN'S NEW "A BETTER WAY FORWARD" CAMPAIGN GOES BEYOND TIRES
Published 19 months ago
Michelin Man Flexes His Muscles in New Ad; Communicates Commitment and Vision to Improving Mobility for All GREENVILLE, S.C. (March 26, 2007) /PRNewswire/ — Michelin, the premier tire manufacturer in the world, has created a new North American... more
Michelin Man Flexes His Muscles in New Ad; Communicates Commitment and Vision to Improving Mobility for All GREENVILLE, S.C. (March 26, 2007) /PRNewswire/ — Michelin, the premier tire manufacturer in the world, has created a new North American marketing campaign that demonstrates the company's evolution as a tire manufacturer as well as its commitment to society, the environment and protecting people on the road. Michelin's "A Better Way Forward" slogan will come to life in this multi-tier media campaign across television, radio, print and online media that communicates across several platforms, including: * Interactive Web site www.michelinman.com/forward: A new Web property that provides a glimpse inside Michelin, showcasing the company's activities to create a greener world, maintain its dedication to safety and continue its high standards of performance and engineering. * Television commercial: A 30 second spot called "Workshop" that d less
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