Anthem Blue Cross and the California Governor's Council on Physical Fitnes

Published 14 months ago

Anthem Blue Cross, collaborating for a third year with the California Governor's Council on Physical Fitness and Sports, is launching a 15-week statewide mobile outreach campaign designed to get children moving and empower them to make healthy... more

Anthem Blue Cross, collaborating for a third year with the California Governor's Council on Physical Fitness and Sports, is launching a 15-week statewide mobile outreach campaign designed to get children moving and empower them to make healthy lifestyle choices now and in the future. The Anthem Blue Cross Live Like a Champion Tour brings interactive games and challenging sports themed activities to help children bring out their "inner champion." The tour is traveling to local community and special events, YMCAs, Boys and Girls Clubs and other after-school program locations in 10 cities throughout California. Special effort is focused on reaching out to the state's underserved communities. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/llac/35096/ less

Tags: anthem blue cross live like champion tour children health california governor's council multivu