BusinessTV David Meerman Scott cuts through the gobbledygook

Published 13 months ago

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, talks about the nonsense he sees all the time when it comes to the way people talk about their businesses. See more business news television... more

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, talks about the nonsense he sees all the time when it comes to the way people talk about their businesses. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com. David Meerman Scott: This week I want to talk about ‘gobbledygook’. Everybody seems to be using gobbledygook when they’re talking about their products and services online, and their offline marketing too. I see this kind of nonsense all the time. Tell me if you can guess what this company does, and this is a real company by the way that’s traded on the NASDAQ stock market in the United States. ‘Company X provides business integration software to integrate, assemble, and optimize available IT assets that drive business process pr ... less

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