BusinessTV- David Meerman Scott reveals what annoys him

Published 13 months ago

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, talks about a nuisance issue that crops up in business so often that it annoys the hell out of him. See more business news television shows... more

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, talks about a nuisance issue that crops up in business so often that it annoys the hell out of him. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com. David Meerman Scott: I want to talk to you about something that annoys the hell out of me. And that’s this focus that so many corporate executives have around ROI or return on investment. It seems like so many people in the business world, I don’t know whether they get MBA’s at Harvard or something that forces them into this, but what they think they have to do is measure every single little thing and assign an actual dollar value to the return on investment on everything that happens in the marketing department. So they require this return on investment and t ... less

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