David Meerman Scott’s top business marketing advice: how to avoi ...

Published 13 months ago

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, as he shows you how your site could be too generic to differentiate you from your competitors. See more business news television shows featuring... more

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, as he shows you how your site could be too generic to differentiate you from your competitors. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com. David Meerman Scott: One of the things that I like to do is to go to a site, any site and substitute your name, your companies name and your product names with your biggest competitor’s company name and product names. If you go into a site and you do a virtual search and replace and it still sounds compelling and still sounds the same when you substitute the competitions names and products, then your sites not good because it is so generic that it could also apply to your biggest competitor. Another thing to do as a tool as a test for your online marketing and your website is to circle or highl ... less

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