Should Online Video Advertising Matter to Publishers? Brightcove's Adam ...

Published 13 months ago

http://www.beet.tv/2008/11/brightcove-land.html As video integration into newspaper and magazine Web sites accelerates, many wonder if in-stream advertising will prove to be profitable. We know that many of the big newspaper publishers are... more

http://www.beet.tv/2008/11/brightcove-land.html As video integration into newspaper and magazine Web sites accelerates, many wonder if in-stream advertising will prove to be profitable. We know that many of the big newspaper publishers are expanding video offerings but most are not yet successful in selling ads in or around their clips. But are in-stream ads the total value proposition of video? Adam Berry, VP of Brightcove, who speaks in this clip from the Beet.TV Online Video Roundtable, begs to differ. He says that video is an essential part of a successful web site and the greater value is the ultimate success of the site and the value of its audience. Good video makes for a better site. Amen. Perhaps a corolary would be newspapers using photography to make a richer experience, but not selling ads on the photo? After all, video production costs have become close to still photography for some publishers who are using inexpe ... less

Tags: brightcove online video turnhere bud rosenthal adam berrey shoba purushothaman newsmarket