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Exclusive: CNN.com to Debut In-Stream Commercials during Live Inauguration ...

 
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From

BeetTV

Published 10 months ago

http://www.beet.tv/2009/01/exclusive-cnncom-to-debut-instream-commercials-during-live-inauguration-coverage-could-be-most-watch.html WASHINGTON, D.C. -- CNN.com leads the news business in the live streaming of news events. From its home page,... more

http://www.beet.tv/2009/01/exclusive-cnncom-to-debut-instream-commercials-during-live-inauguration-coverage-could-be-most-watch.html WASHINGTON, D.C. -- CNN.com leads the news business in the live streaming of news events. From its home page, visitors are offered the choice of four different live streams. In 2008, the network provided 83 million individual streams, a CNN.com spokesperson told Beet.TV Cnn_live_vid CNN.com general manager K.C. Estenson told me in this interview that the Inauguration of Barack Obama will likely be "one of the most watched events in Internet history." Seeking to monetize the huge traffic spike, CNN will insert 30 and 60 second commercials throughout the live streams, he says. Previous ads on CNN.com Live have been limited to 30 second pre-rolls shown before the start of a stream. Live streaming has been one most significant trends in online video journalism and it will surely grow this year. It may ... less

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