Sabritas: Cultivating Hope, One Ear at a Time

Published 8 months ago

Sabritas has partnered with the Mexican Foundation for Rural Development (FUNDAR) through the organization's Educampo program. See what Sabritas is doing to improve living conditions for over 300 farming families in poverty-stricken areas of... more

Sabritas has partnered with the Mexican Foundation for Rural Development (FUNDAR) through the organization's Educampo program. See what Sabritas is doing to improve living conditions for over 300 farming families in poverty-stricken areas of Mexico. http://pepsico.com/Articles/Educampo-Agriculture-Project.aspx Sabritas is a leader in the Mexican snack and fun food market. Founded in 1943, Sabritas is renowned for the quality, variety and flavors of its products, and serves as the umbrella brand under which PepsiCo markets Frito-Lay products in Mexico, such as Cheetos, Fritos, Doritos and Ruffles. It is also the name brand for its own line of potato chips. Sabritas controls around 80% of the Mexican snacks market. less

Tags: sabritas pepsico pepsi co corn mexican foundation for rural development fundar farming mexico snack food chips