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Steve Hayden Transitions in the Ad Industry-Ad:Tech 2009
From
michaelmcd
Published 6 months ago
http://videos.webpronews.com The ad business is changing daily, with consumers taking control over the advertisers, the tables have turned. These changes are huge in this industry and a growing fear for advertisers. Steve Hayden,the Vice-Chairman... more
http://videos.webpronews.com The ad business is changing daily, with consumers taking control over the advertisers, the tables have turned. These changes are huge in this industry and a growing fear for advertisers. Steve Hayden,the Vice-Chairman and Chief Creative Officer of Ogilvy Worldwide, elaborates on this topic and provides some insight and perspective. With Steve's new tool, Hayden's Mandala, advertisers can learn new techniques and practices to eliminate some fear and bring excitement back to advertising. less
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