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《商營對話》：安朗童話世界(香港)有限公司 (第二節)

 
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From

HKTDC

Published 28 months ago

不少港商透過特許經營，打進內地龐大的銷售市場。由八十年代起便進入內地市場的安朗童話世界(香港)有限公司，行政總裁林廣德在《貿發網》分享經驗，如何發揮特許經營「四兩撥千斤」的特性，搶佔商機。

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